11.2022 - 02.2026

Prediction of the priming effect of the atmosphere via neurophysiological correlates and features individual

Because our actions are situated in space and driven by emotions, first impressions are critical to extracting information from the environment around us. Atmosphere is what we perceive immediately and in a global way, before we even focus on the details. Although multidisciplinary research on architectural atmospheres is expanding, the way we experience these atmospheres — through our bodies — still remains undefined. Through the interaction between architecture, psychology and physiology, we explore the possible prediction of a priming effect of architectural atmospheres. In particular, the project seeks to overcome the idea that the atmosphere is an ineffable experience, by demonstrating how it can be measured with physiological data and questionnaires and how these effects can be predicted from the individual characteristics of the person (eg personality, connectivity at rest). The project is developed in collaboration with the Department of Architecture and Design – DAD (Prof. Valter Scelsi and Dr Elisabetta Canepa, whose contribution is part of the RESONANCES project funded by the Marie Skłodowska-Curie Actions programme of the European Union, grant agreement No 101025132).

Project objective
• Development of an experimental task to evaluate whether and how the priming effect of the atmosphere - evaluated in a virtual reality setting - can be predicted from neurophysiological correlates and individual characteristics.

• Neuroscience (better understanding of the impact of individual characteristics in the experience of an architectural atmosphere)
• Architecture and design (design of spaces that take into account the emotional response of users) 

Settori Scientifico Disciplinari

BIO/09  PHYSIOLOGY

Spoke 4 : Perception and Brain-Body Interaction

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